{"product_id":"the-mind-strength-playbook","title":"The Mind Strength Playbook","description":"\u003cp\u003e\u003cstrong\u003eTHE MIND STRENGTH PLAYBOOK \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eisn't just about sports-it's about winning the inner game of life. Luke Falk, former Pac-12 record holder and NFL quarterback, pulls back the curtain on the mental strategies that fueled his rise from an overlooked walk-on to competing at the highest level. Through powerful stories, real- world lessons, and practical tools, Luke shows you how to master your mind and elevate your game and your life. Whether you're an athlete, coach, parent, or high-performer in any field, this playbook gives you the mindset to unlock your full potential. \u003c\/p\u003e","brand":"Maison Vero","offers":[{"title":"Hardcover","offer_id":48515877634297,"sku":"9781969508028","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/1811\/7625\/files\/imageloader_1f0249ff-e98f-4a89-8896-fb5cd0756dcd.jpg?v=1781209476","url":"https:\/\/hookeandplotte.com\/products\/the-mind-strength-playbook","provider":"Hooke and Plotte Books","version":"1.0","type":"link"}