{"product_id":"business-innovation-in-the-21st-century","title":"BUSINESS INNOVATION in the 21st Century","description":"The Business Innovation book, with Foreword by Dipak Jain, Dean, Kellogg School of Management, provides a framework for process of innovation in corporations for introducing new products, services, or solutions faster.** Features -- Powerful new framework called Brinnovation(TM); Types of innovation: Fundament, Platform, Derivative, and Variation; Management of Innovation; Measures of innovation.** Table of Contents -- Part I. Evolving Innovation -- History, Tools, creativity, innovation on demand; Part II. Understanding Innovation -- Brain processes, Framework, Deployment, Measures; Part III. Institutionalizing Innovation -- Service, Protecting, Commercializing, and Managing Innovation; Wisdom of Innovation by Bob Galvin, Former Chairman\/CEO of Motorola.** To receive bulk discount, or purchase hardcover version, please visit www.accelper.com.","brand":"Booksurge Publishing","offers":[{"title":"Paperback","offer_id":48515587670265,"sku":"9781419646638","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/1811\/7625\/files\/imageloader_0e5a0e24-52cd-46de-8fe1-d522c86be040.jpg?v=1781208050","url":"https:\/\/hookeandplotte.com\/products\/business-innovation-in-the-21st-century","provider":"Hooke and Plotte Books","version":"1.0","type":"link"}