{"product_id":"breakthrough-copywriter-a-field-guide-to-eugene-m-schwartz-advertising-genius","title":"Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius","description":"There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.","brand":"Lulu.com","offers":[{"title":"Paperback","offer_id":48515273982201,"sku":"9781387028085","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/1811\/7625\/files\/imageloader_5ec46c30-02d3-4d6f-a332-d9d6a1fabe00.jpg?v=1781207481","url":"https:\/\/hookeandplotte.com\/products\/breakthrough-copywriter-a-field-guide-to-eugene-m-schwartz-advertising-genius","provider":"Hooke and Plotte Books","version":"1.0","type":"link"}